GrowthIQ

Enterprises have access to more market data, reports, news, research and internal information than ever. Yet they still struggle to answer the questions that matter.

• Where should we grow?
• Which markets should we prioritize?
• What are competitors doing?
• What are customers likely to need next?
• Where can we find new revenue?
• Which companies should we acquire?
• What changed, why does it matter, and what should we do?

The problem is not a lack of information. The problem is turning fragmented intelligence into decisions.

Traditional market research largely answers what is happening? GrowthIQ should go further —

For large enterprises this is harder, because there is rarely one single company view. The organization spans many dimensions, and the same market development can mean something completely different to Corporate Strategy, a regional business unit, a product leader, or a salesperson.

• Business units
• Product portfolios
• Functions
• Geographies
• Customer segments
• Strategic priorities
• Customer accounts

It combines

• Proprietary market intelligence and structured data
• Market, company, technology and industry knowledge graphs
• Enterprise-specific context
• AI Super Analyst
• Agentic intelligence workflows
• Human research and expert judgment
• Evidence, calculations and confidence
• Continuous monitoring
• Decision-ready outputs

GrowthIQ understands not only the enterprise as a whole, but also its business units, geographies, product portfolios, functions, customers and strategic priorities. The core interaction model is —

1. 01BrowseExplore structured intelligence.
2. 02AskAsk the AI Super Analyst any market-intelligence question.
3. 03AnalyzeUse AI and structured workflows for deeper analysis.
4. 04EngageBring in human researchers when deeper evidence or judgment is required.
5. 05MonitorContinuously track markets, companies, opportunities, risks and assumptions.

GrowthIQ’s role is to do the intelligence work surrounding a decision. The customer remains responsible for the final hypothesis, judgment, organizational alignment and decision.

GrowthIQ is not intended to replace an enterprise’s collaboration, planning, project-management or decision-management tools. It focuses on the intelligence work —

• Finding information
• Structuring evidence
• Research
• Analysis
• Market sizing
• Comparison and benchmarking
• Opportunity discovery
• Human research
• Monitoring
• Creating usable outputs

Users take GrowthIQ outputs into the tools and processes they already use for internal collaboration, team discussions, meetings, approval processes, planning and execution. The principle is simple.

The product is a tree of intelligence surfaces. Ask GrowthIQ is persistent across every one of them.

GrowthIQ models a large enterprise as an Enterprise Context Graph, rather than a single company profile.

This lets GrowthIQ answer “which markets are attractive for our APAC Industrial Automation business?” — rather than merely “which industrial automation markets are attractive?”

The same intelligence can mean different things to different parts of an enterprise. When a customer announces a major data-center investment —

Corporate Strategy

Sees the strategic implication and relevant growth markets.

Business Unit Leader

Sees the potential revenue opportunity and product relevance.

Regional Leader

Sees regional demand and ecosystem implications.

Product Team

Sees new customer needs and portfolio gaps.

Sales

Sees an account opportunity and relevant offering.

The same workflows can also operate at different scopes.

Home is a personalized intelligence dashboard, composed from the user’s role, organizational scope and priorities.

My Briefing

A concise personalized summary.

Intelligence Feed

Important changes across relevant markets, competitors, customers and technologies.

Opportunities

Growth or revenue opportunities relevant to the user.

Watchlist

Markets, companies, technologies and topics the user actively tracks.

Home prioritizes relevance and significance, rather than becoming a generic news feed.

Across the product, a consistent set of intelligence jobs recur — each pairing a question with the surface that answers it and the role AI plays.

GrowthIQ serves the full arc of enterprise growth decision-making, from the CEO to the account manager.

Workflows remain an important pillar, but their role is intentionally bounded. A GrowthIQ workflow performs the market-intelligence work required to support a decision — it does not manage the customer’s full organizational decision process. A good workflow should —

• Define the analytical question
• Gather relevant intelligence
• Pull internal context where available
• Perform structured analysis
• Run calculations and scoring
• Surface evidence and assumptions
• Allow user intervention
• Escalate data gaps to human researchers
• Produce a usable output

Agentic AI should accelerate intelligence work, rather than automate the customer’s organizational decision process. AI can —

• Search
• Research
• Collect data
• Structure information
• Calculate
• Compare
• Size
• Rank
• Detect changes
• Generate opportunity hypotheses
• Produce first-pass analysis
• Generate outputs

Users decide how much work to delegate — from a quick lookup to a full assessment.

Assist

Find the relevant data.

Analyze

Compare these markets.

Investigate

Research why this market is slowing.

Execute Analysis

Build the market-entry assessment.

Monitor

Track this market and alert me to material changes.

Human research is a core capability of GrowthIQ, not an afterthought. The product supports four modes.

AI-only

Fast analysis using existing intelligence.

Agentic Research

Multi-step AI research and analysis.

Human Research

Primary research, validation and custom investigation.

AI + Human

AI runs initial research, finds evidence gaps, and hands targeted questions to human analysts.

Human researchers improve the intelligence. They do not need to become part of the customer’s internal collaboration process. The universal actions everywhere are —

High-value enterprise intelligence requires transparency. GrowthIQ distinguishes between the kinds of claim behind every number.

Fact

Direct evidence.

Derived Metric

Calculated from evidence.

Assumption

Required where evidence is incomplete.

AI Judgment

AI interpretation.

Human Judgment

Analyst or expert assessment.

Important outputs expose

• Sources
• Freshness
• Calculations
• Assumptions
• Confidence
• Contradictory evidence
• Human validation

Opportunity is a first-class object across Growth, Sales, Customers and Home. Every opportunity hypothesis carries the same anatomy.

Opportunity

What could be attractive?

Enterprise Scope

Which BU, geography or portfolio does it apply to?

Why Now

What changed?

Potential

How large could it be?

Strategic Fit

Why might it fit us?

Evidence

What supports it?

Confidence

How strong is the evidence?

Companies

Which customers, competitors or partners matter?

Risks

What could weaken the thesis?

Next Analysis

What should be investigated further?

Projects give users a simple way to organize their intelligence work — for example, European Industrial Heat Pumps. A project can aggregate questions, AI and human research, markets, companies, data, saved insights, opportunities, workflow outputs and deliverables. The purpose is simple.

Projects stay deliberately lightweight. GrowthIQ does not attempt to become —

• Project management
• Task assignment
• Complex commenting systems
• Approval processes
• Meeting management
• Internal planning workflows

GrowthIQ helps users package intelligence into the formats they already use.

• Executive brief
• PowerPoint
• Market report
• Spreadsheet / model
• Competitive comparison
• Account brief
• Battlecard

Underneath the surfaces, GrowthIQ is a small number of cooperating layers.

Market Graph

The external world — markets, segments, technologies, applications, companies, geographies, trends.

Enterprise Context Graph

The enterprise — business units, products, geographies, capabilities, customers, priorities, selected internal data.

Intelligence Engine

Combines market and enterprise context to search, research, analyze, compare, size and identify opportunities.

Intelligence Workflows

Perform repeatable structured analyses.

Human Research

Adds data, primary research and judgment where required.

Monitoring

Continuously watches relevant markets, companies, trends and assumptions.

GrowthIQ ultimately has four jobs.

Understand

Help users understand markets, competitors, customers and technologies.

Analyze

Answer complex market and business questions using structured data, AI and human research.

Discover

Surface relevant growth opportunities, revenue, risks and important changes.

Monitor

Continuously track the external environment and alert users to material changes.

GrowthIQ does not attempt to replace how enterprises collaborate or make decisions. Its role is to provide the intelligence behind those decisions.