Workflow · Assess Adjacencies
Illustrative walkthrough
Establish the capabilities, customers and channels the enterprise can extend from.
Generate candidate markets that reuse the core along a capability, customer or channel axis.
Rate each adjacency on how much of the core it reuses versus what must be built.
Rate each on size, growth and competitive intensity, on a common basis.
Combine proximity and attractiveness into a shortlist, and name what each move would require.
Evidence gap
A live run names the specific evidence to firm up before deciding here; this worked example marks where that check lands.
Final output
Assess Adjacencies answers “Which markets are close enough to our capabilities to enter?” This worked example walks the full methodology step by step; a live run applies it to your chosen scope, carrying its own evidence, scores and recommendation.