Workflow · Competitive Response
Illustrative walkthrough
Establish what the competitor actually did, at what scale, and what it signals about their intent.
Judge how the move affects the scope — accounts, pricing, positioning — and how urgent a response is.
Lay out the credible responses, from hold-and-watch to direct counter, with what each costs and risks.
Wargame the likely competitor reaction to each response so the choice survives the next move.
Recommend the response and name the signals to monitor that would change the call.
Evidence gap
A live run names the specific evidence to firm up before deciding here; this worked example marks where that check lands.
Final output
Competitive Response answers “A competitor just made a move — how should we respond?” This worked example walks the full methodology step by step; a live run applies it to your chosen scope, carrying its own evidence, scores and recommendation.