Workflow · Prioritize Markets
Illustrative walkthrough
Assemble the markets in scope worth weighing — today's markets plus credible adjacencies, not a pre-filtered shortlist.
Choose the criteria that decide where investment pays off — size, growth, margin, intensity, fit — and weight them to the strategy.
Assemble like-for-like evidence per criterion so scores rest on facts, not familiarity.
Rate each market per criterion, compute a weighted total, and rank the field.
Flex the weights to see which rankings are robust and which flip on a single assumption.
Recommend the markets to fund first and name the evidence gaps behind the closest calls.
Evidence gap
A live run names the specific evidence to firm up before deciding here; this worked example marks where that check lands.
Final output
Prioritize Markets answers “Which markets should we prioritize for investment, and in what order?” This worked example walks the full methodology step by step; a live run applies it to your chosen scope, carrying its own evidence, scores and recommendation.