Workflow · Growth

Assess Adjacencies

Find the markets closest to what the enterprise already does — by capability, customer and channel overlap — and rank the adjacencies worth pursuing.

Question it answers

Which markets are close enough to our capabilities to enter?

Inputs

1. Baseline the core — Establish the capabilities, customers and channels the enterprise can extend from.
2. Map adjacencies — Generate candidate markets that reuse the core along a capability, customer or channel axis.
3. Score proximity — Rate each adjacency on how much of the core it reuses versus what must be built.
4. Score attractiveness — Rate each on size, growth and competitive intensity, on a common basis.
5. Shortlist & recommend — Combine proximity and attractiveness into a shortlist, and name what each move would require.