Workflow · Competitive

Competitive Response

Turn a competitor's move into a decision — characterizing the move, assessing its impact on the scope, weighing response options and recommending how to react and what to watch.

Run workflow →

Question it answers

A competitor just made a move — how should we respond?

Inputs

· Competitor & the move
· Affected scope (segment / geography)
· Response options
· Time horizon

Steps

1. Characterize the move — Establish what the competitor actually did, at what scale, and what it signals about their intent.
2. Assess the impact — Judge how the move affects the scope — accounts, pricing, positioning — and how urgent a response is.
3. Frame response options — Lay out the credible responses, from hold-and-watch to direct counter, with what each costs and risks.
4. Pressure-test the options — Wargame the likely competitor reaction to each response so the choice survives the next move.
5. Recommend & monitor — Recommend the response and name the signals to monitor that would change the call.